How Does Google Re marketing and Re targeting Work?
What Is Re marketing?
Google Ad Words re marketing is a form of online publicity that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.
How re marketing works
Re marketing, also known as re targeting, can dramatically increase your conversion rates . This is because past site visitors who are already familiar with your brand are much more likely to become customers or complete other valuable actions on your site. you need focus market segment and targeting which may be done by our expert team at BAMS Lahore
How Does Google Re marketing Work?
All you need to do is add a piece of Google re marketing code, also known as a tag or pixel, to your website so that visitors can get added to your re targeting audiences through browser cookies. You can customize the code for different pages to correspond to more defined categories.
For example, let's say you operate an e-commerce business that sells kitchen supple. You might create a “toaster” re marketing audience based on people who visit the pages of your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like "free shipping."
The Google Display Network reaches 92% of all Internet users
Using re marketing, you can show Google ads to your previous site visitors while they browse the vast number of Google partner sites in the Google Display Network.
Google recommends that when you are starting your first re marketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google re marketing costs since your ads are being re targeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.
Eventually, you can create different Google re marketing lists for super-targeted re marketing campaigns; for example, you can choose to show users who have already purchased from your site different ads from non-buyers (such as an offer for 30% off your second purchase).
Your remarketing audiences can be highly defined according to behavior and intent
Why Remarket? The Advantages of Google Ad Retargeting
Google ad re targeting is powerful online marketing technique because it allows you to stay connected with your target audience, even after they leave your site.
By presenting your display remarketing banner ads to visitors even as they browse other parts of the web, you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you.
Re marketing ads have much higher click-through rates and conversion rates than typical display ads: You can contact with any online advertising agency like us
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